| About Us |
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"The Diamond Factory was formed in 2005 after careful market analysis to take advantage of the vertical integration taking place in the diamond jewellery business and the niche created by advances in web retail technology." Introduction to The Diamond Factory The Diamond Factory offers a broad selection of high quality branded and own label jewellery at competitive prices with full independent diamond certification. Prices include a 30-day money back guarantee and full shipping. Since conception The Diamond Factory has created an enviable brand name and built a strong internal team and infrastructure. The websites have become some of the most successful of their kind in Europe. There has been considerable media attention in the company. The business model is based on purchasing at source thereby eliminating the traditional layers of wholesalers and brokers. Diamonds are mostly set in our own workshops, thereby shortening the supply chain. E-commerce, coupled with an efficient cost structure enables us to offer close to wholesale prices to the general public.
This presents an attractive proposition for consumers of an upper end luxury product in todays consumer led marketplace and leaves great scope for the future. A comprehensive range of jewellery is offered in a modern, straightforward, informative manner with an easy to use website. |